BRAWLING BILLBOARD
CHALLENGE
Raise awareness and ¢A$H for a charity boxing match between two ad agencies.
THE BIG IDEA
Turn a boxer into a human billboard by selling tattoo ad space on his sweaty flesh via Facebook.
CHALLENGE
Raise awareness and ¢A$H for a charity boxing match between two ad agencies.
THE BIG IDEA
Turn a boxer into a human billboard by selling tattoo ad space on his sweaty flesh via Facebook.