Ad man turned boxer sells his body for charity. To raise some extra coinage for our Help For Heroes charity boxing event LBi London sold ad space on the sweaty manscape of one of its boxers. That boxer was me. See the whole shebang on Facebook http://bit.ly/9WrBlA

BRAWLING BILLBOARD

CHALLENGE

Raise awareness and ¢A$H for a charity boxing match between two ad agencies.

THE BIG IDEA

Turn a boxer into a human billboard by selling tattoo ad space on his sweaty flesh via Facebook.