Russell’s Fantasy Bonus Miles / ALASKA AIRLINES
CHALLENGE
Excite and engage Seattle Seahawks fans and Alaska Airlines Frequent Flyers throughout the NFL season.
THE BIG IDEA
A bonus miles lottery powered by the performance of Seahawks’ QB and Alaska Airlines Chief Football Officer, Russell Wilson.
GAMEDAY CONTENT
After every game we released a video update starring Russ, his stats and the latest jackpot grand total.